From the front man, to the music fan. There’s an entire industry of hard working individuals committed to long nights, early mornings, the sweaty front row and days on the road for the one thing they love: music. We may have invented the blue jean but these guys invented the music scene, and we’ve been lucky enough to be taken along for the ride ever since. From the music fans to the tour managers, producers and everyone in between, Levi’s has been the music industry’s uniform of choice spanning generations. Live in Music. Live in Levi’s.
Levi’s “Live in Music” advert music (2017)