Levi’s® Fresh is here!
This brand new collection made from natural dyes and water-saving finishing techniques is 100% yum—from how it looks, to how it’s made, to how it makes you feel.
Inspired by our Fresh Produce collection from the 1970s, Levi’s® Fresh features sustainably dyed pieces for all people across all categories, from our 501® Jeans to our sweats and even accessories.
These soft pastel shades (and their low-key, soothing glow) are powered by real plants and minerals. The result? A mood-boosting blend of botanical, planet-friendly dyes and good vibes. Like ASMR for the eyes.
Plant-based. Feel-good. That’s Levi’s® Fresh.
Levi’s Fresh advert music (2022)
Drug Store Romeos — Secret Plan
