This year, Giorgio Armani unveils MY WAY, a fragrance that encapsulates a new vision of femininity that is both profound and free-spirited, designed with a commitment to sustainability.
The fragrance ethos is “I am what I live”, as it is one’s experiences and encounters that shape a truly unique self. Capturing a spirit of curiosity and connection, MY WAY is a strong and singular statement to oneself and the world, and communicates a resolve to follow one’s own path.
Actress Adria Arjona is the face of MY WAY and genuinely embodies its philosophy, with her free-spirited, open personality and a life story characterized by new experiences and connections with others.
“I believe that enriching experiences, capable of creating real progress, come to be through exchanges between cultures” Giorgio Armani.
Giorgio Armani MY WAY (Adria Arjona) advert music (2020)
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